Founded in 1932, the company initially focused on steel commodity trading before evolving into a prominent player in manufacturing and branding. With state-of-the-art plants located in Maharashtra and Gujarat, the company has a significant footprint in the steel industry. A notable collaboration with Tata enabled them to offer premium product lines. Over time, they introduced several import substitute products, including welding rods and bright bars, further establishing their presence in the market. This strategic shift towards manufacturing and innovation has positioned the company as a key player in the steel industry, offering high-quality products tailored to both domestic and international markets.