Hella Infra Market Private Limited (branded as Infra.Market) was founded on July 15, 2016, by Aaditya Sharda and Souvik Pulakesh Sengupta in Thane, Maharashtra. Originally named Bizarro Infra, the company evolved into a tech-enabled B2B platform bridging construction material demand and supply.

Infra.Market sources materials—cement, ready-mix concrete, steel, aggregates, tiles, pipes, construction chemicals, electricals, paints, plumbing, and sanitaryware—from over 500+ suppliers, delivering quality-assured products across 22+ Indian states and exporting to countries including Dubai, Singapore, Bangladesh, Jordan, and Vietnam. This wide reach is powered by an asset-light, aggregated demand model that integrates credit and logistics solutions to optimize procurement.

Financially, Infra.Market has demonstrated strong growth. As of June 2023, it achieved approximately US $700 million in annual revenue (~₹5,800 crore), with ₹14,530 crore in FY24 net revenue and ₹1,049 crore in EBITDA—a 22.7% and 39% year-on-year rise respectively . Profit after tax skyrocketed 144%, while revenue grew ~40% in FY23 .

Funding rounds include a $150 million venture debt from Värde Partners in June 2023 and ₹100 crore from SK Finance in January 2024. The company remains privately held, backed by marquee investors like Tiger Global, Accel, Nexus, and Erasmic.

Infra.Market’s leadership, with Aaditya’s IIM‑Ahmedabad and Souvik’s IIM‑Bangalore backgrounds, has steered rapid expansion—3219 employees in India—and focused on profitability fundamentals Preqin.

Today, Infra.Market is considered one of India’s leading construction-tech unicorns. By combining an intuitive digital platform with a wide supply network, innovative credit and logistics services, and ambitious regional expansion, it is modernizing infrastructure procurement—making high-quality building materials accessible and efficient across large geographies.